Skip to content

Website Design for Small Businesses

Custom website design that earns its keep.

Anyone can build a website. Most just sit there — a digital business card that costs money and does nothing back. Gorilla Public builds custom websites with website designs that perform: responsive, mobile-first web design tuned for search engines and AI answers, engineered for speed, and structured to turn visitors into phone calls, bookings, and orders.

Every site is a custom WordPress or WooCommerce build — no page builders, no bloated templates, no plugin soup. Clean, hand-built code loads faster, ranks better, and doesn’t break when something updates. That’s not a style preference; it’s why our websites outperform template sites, and why we’re comfortable being measured on it.

Custom WordPress Mobile-first SEO / AIO built in Murphys, CA

What web design actually includes

The whole job, not just the pretty part.

“Website design” gets used to mean everything from a logo swap to a full platform build. Here’s what it means when we say it — every discipline a website needs to actually produce customers:

WEB / STRATEGY

Strategy & site architecture

Before pixels: who your customers are, what they search, and what the site must accomplish. Then a page structure built around search intent — a dedicated, keyword-targeted page for every service and location that matters, because one “everything page” ranks for nothing.

WEB / DESIGN

UI & visual design

Custom website design in your brand — typography, color, layout, and imagery that look like you hired a big-city studio. Clear visual hierarchy, obvious calls to action, and a design system that keeps every page consistent as the site grows.

WEB / MOBILE

Responsive, mobile-first build

Most of your visitors are on phones, and Google ranks the mobile version of your site. We design the phone experience first: thumb-sized tap targets, readable 16px+ text, tap-to-call buttons, and a layout that works one-handed in a parking lot.

WEB / SEO

SEO & AI optimization

Search engine optimization built into the foundation of each website design, not sprinkled on after: keyword-targeted copy, schema markup, clean heading structure, XML sitemaps, and content structured so Google’s AI results and ChatGPT can read, understand, and cite your business.

WEB / SPEED

Performance engineering

Optimized images, lean hand-written code, caching, and a CDN on fast managed hosting — measured against Google’s Core Web Vitals, not vibes. Speed is a ranking factor, a conversion factor, and the first thing template sites get wrong.

WEB / CRO

Conversion design

Every page has one job and a clear path to it: prominent phone numbers, short forms, sticky mobile action bars, trust signals where doubt creeps in. Website design that looks good is table stakes — design that converts is the point.

WEB / ECOM

E-commerce & integrations

WooCommerce and SureCart stores, booking systems, payment processing, email marketing hookups, Google Business Profile, analytics and ad-platform tracking (GA4, Meta, Google) wired correctly from day one — so ads and reporting work without a retrofit.

WEB / CARE

Hosting, security & support

Fast managed hosting, SSL, backups, bot protection, and updates — handled. Need a change after launch? Ask. Updates are part of the flat monthly fee, not a change order with an invoice attached.

Every build, every time

The standard equipment.

  • 100% custom website design — never a purchased theme with your logo on it
  • Responsive on every screen size, designed mobile-first
  • Keyword-targeted service and location landing pages
  • SEO fundamentals: schema, sitemaps, meta, clean URLs
  • AI-search-ready content structure (AIO)
  • Google Analytics 4 + conversion tracking installed
  • Ad-platform ready: pixels, UTM discipline, product feeds
  • Tap-to-call, forms, and booking wired to your phone and inbox
  • Accessibility and readability basics done right
  • Fast managed hosting with SSL, backups, and security
  • Training so you can edit content yourself — plus us on call
  • You own everything: domain, website design, content, accounts

How it works

From “we need a website” to launched.

1
Discover

We learn your business, your customers, and what they search for. Site map and keyword plan come out of this — not guesses.

2
Design

Custom design in your brand, reviewed with you before a line of code. You’ll see exactly what you’re getting.

3
Build

Hand-coded WordPress build, content written for your keywords, tracking installed, tested on real phones.

4
Launch & grow

Go live on fast hosting, then keep improving: SEO, content, and updates covered by the flat monthly fee.

Who we build for

Small and local business web design is the whole point.

Retail stores, restaurants, coffee roasters, auto repair shops, realtors, salons, contractors, photographers, service businesses, and non-profits — across Murphys, Angels Camp, Calaveras County, and anywhere a small business needs a website that pulls its weight. New website, or a website redesign rescuing a site that’s slow, dated, or invisible on Google — both are Tuesday for us. We spent twenty years doing this for brands like Lexus and BMW; your website gets that same discipline without the agency invoice.

Recent work

Websites we’re proud to sign.

Gorilla Dirt
Digital Marketing

Gorilla Dirt

Our own outdoor gear brand — a custom WooCommerce build we run, market, and profit from every single day.

Website Design - Murphys Photo Studio
Websites

Murphys Photo Studio

A portfolio site for a wedding photography studio — built to let the work do the talking and load fast doing it.

Website Design - The Dirty Mule
Web Apps

The Dirty Mule

An off-road trail atlas with thousands of mapped trails — a full web platform built on WordPress, custom from the ground up.

View All Work

Upfront pricing

Real numbers. No surprises.

There’s never a fee to talk about what you need and whether we’re a fit.

Website Design & Hosting
From $150/mo
One flat monthly fee — the whole machine
  • Custom WordPress/WooCommerce design & build
  • Fast, secure managed hosting included
  • SEO + AI-search-ready structure and content
  • Ongoing updates and support — no change orders
Custom Projects
Quoted flat
Web apps, platforms & plugins built to spec
  • Custom platforms and web applications
  • WordPress plugin development
  • E-commerce builds and migrations
  • Scoped and quoted up front — one number
Already have a website?If your current site is underperforming and you want evidence before decisions, start with an audit — SEO, speed, mobile, and conversion, delivered as a prioritized punch list in 24–72 hours for a fixed price. Use it with us or take it anywhere.

Questions

Fair questions before you spend a dime.

Why custom web design instead of a template or page builder?

Templates and page builders ship enormous amounts of code your site loads whether it’s used or not — which costs you speed, and speed costs you rankings and conversions. A custom build carries only what your site needs, so it’s faster, more secure, easier to maintain, and shaped around your customers instead of a theme demo. It’s the difference between a tailored tool and a rented costume.

How much does a small business website cost?

Our Website Design & Hosting plans start at $150/month flat — design, hosting, SEO structure, and ongoing support included, with no big upfront build fee. Larger builds like e-commerce stores, web apps, and custom platforms are quoted as flat projects. Either way you get one number up front, and it never scales with your ad spend.

How long does a website take to build?

A typical small business site runs a few weeks from kickoff to launch — discovery and design first, then the build. E-commerce and larger builds take longer and get a timeline in the quote. What we don’t do is the agency thing where the project mysteriously stretches to fill six months.

Do you do website redesigns, or only new builds?

Redesigns constantly. Slow site, dated design, invisible on Google, built on a page builder that fights you — we rebuild it clean, migrate your content, preserve your search equity with proper redirects, and usually deliver a before/after PageSpeed score worth framing.

Will I be able to update the site myself?

Yes — content editing stays in normal WordPress, and we build it so you can add pages, posts, and images without breaking anything. You also get us: updates and changes are covered by the monthly fee, so “can you swap the holiday hours” is an email, not an invoice.

Who owns the website?

You do. Domain, site, content, accounts — everything in your name from day one. If we ever part ways, you keep it all with a clean handoff. We think any other answer should end the conversation with any provider.

Let’s build yours

From $150
per month — design, hosting & support included

Tell us about your business and what the website needs to do. You’ll get a straight answer and a flat-fee quote.

Get a Free Quote

One business day turnaround. No sales calls unless you want one.

GP / QUOTE

Free quote — one business day

Tell us what you need. We'll tell you exactly what it costs.

Get In Touch →