Zoomshop.com

Zoomshop is a complete dealer-website platform we designed, engineered, and brought to market — modern car dealer websites that rank on Google, get cited by AI, load fast, and meet accessibility law, sold as a flat monthly subscription. It’s the Gorilla Public method at product scale, built on two decades inside automotive retail marketing.

The problem

Car dealers have had two ways to get a website, and both lose. Franchise platforms are expensive, locked into long contracts, and serve the same template to thousands of stores. Marketplace-tied builders hand out “free” sites that exist to feed the marketplace — the dealer’s inventory builds their SEO, their domain, their intent data, and a dealer who leaves walks away with nothing. Zoomshop was built as the third option: a month-to-month subscription on the dealer’s own domain, where everything the site earns — rankings, traffic, leads, data — stays with the dealer.

What we built

• A full inventory platform — automated feed sync across rooftops, rich vehicle pages with upfront pricing and payment estimates, search by payment, and clean integration points for finance, pre-qual, and trade-in vendors.
• Seven design lines, one engine — Editorial, Overbuilt, Superstore, Studio, Flux, Vector, and ground-up custom. Every launch gets its palette, type, and layout tailored to the dealership, without one-off build economics.
• The SEO + AEO moat — hundreds to thousands of auto-generated, inventory-backed landing pages for every “used {make} in {city}” search, plus answer pages structured to be cited by ChatGPT and Perplexity. Full Vehicle/Offer/Dealer schema, llms.txt, and inventory gating so there’s never a thin page.
• Real accessibility — WCAG 2.1 AA built into the code itself, not an overlay widget. Dealers are among the most-sued sectors for web accessibility, and overlays keep getting sued anyway.
• CRM-agnostic lead delivery — ADF/XML into DriveCentric and beyond, with correct source attribution and a delivery monitor so no lead silently vanishes. Plus a live Meta catalog feed that turns inventory into always-current Facebook and Instagram vehicle ads.

Why it matters here

Everything Gorilla Public preaches is load-bearing in Zoomshop: custom engineering instead of page-builder bloat, SEO and AEO designed into the architecture, genuine accessibility, conversion-first pages, and flat, honest pricing — one monthly fee, every feature, and dealers who cancel keep their domain, data, and rankings. We don’t just build websites; we build platforms that run sales operations. If your industry has its own version of the dealer-website racket, we’d enjoy hearing about it.