July 7, 2026
Attribution: How to Track What’s Actually Driving Sales — and Why Every Platform’s Numbers Lie a Little
Run ads on two platforms for a month, then open the reports. Meta says it drove 40 sales. Google says it drove…
Notes
July 6, 2026
The One Idea That Ties Your Website, Google, Ads, and Social Media Together
Small business marketing feels like six different jobs: keep the website updated, do something about SEO, run some ads, post on social,…
July 6, 2026
Hiring a Social Media Expert? Here’s How to Tell If They Actually Know What They’re Doing
Here’s the problem with hiring a social media expert: there’s no license, no bar exam, no inspection sticker. Anyone with a Canva…
July 6, 2026
How to Get Your Social Media Posts Discovered: Keywords, Hashtags, and Brand Voice
Here’s the uncomfortable truth about social media in 2026: posting is easy, being found is the whole game. Most small businesses post…
July 5, 2026
AIO: How to Get Your Business Recommended by ChatGPT, Claude, and Perplexity
Quick question: when’s the last time you asked ChatGPT, Claude, or Perplexity for a recommendation instead of Googling it? If the answer…
July 5, 2026
AI Digital Marketing for Small Businesses: A Playbook You Can Run This Week
Every marketing guru on the internet is screaming that AI changes everything. Half of them are selling a $997 course. The other…
