August 10, 2026
Meta + Google Ads for Any E-Commerce Store Starting From Zero
This is the general version of our ad recipe series — the whole two-platform system for any e-commerce store starting with little…
Notes
August 10, 2026
The Ad Recipe: Google Ads for Off-Road Gear Stores Starting From Zero
This is the Google half of the playbook. In Recipe #1 we set up Meta ads for an off-road gear store starting…
August 10, 2026
The Ad Recipe: Meta Ads for Off-Road Gear Stores Starting From Zero
This is a recipe, not a think piece. If you run an e-commerce store selling off-road gear — recovery equipment, camping and…
July 7, 2026
Attribution: How to Track What’s Actually Driving Sales — and Why Every Platform’s Numbers Lie a Little
Run ads on two platforms for a month, then open the reports. Meta says it drove 40 sales. Google says it drove…
July 6, 2026
The One Idea That Ties Your Website, Google, Ads, and Social Media Together
Small business marketing feels like six different jobs: keep the website updated, do something about SEO, run some ads, post on social,…
July 6, 2026
Hiring a Social Media Expert? Here’s How to Tell If They Actually Know What They’re Doing
Here’s the problem with hiring a social media expert: there’s no license, no bar exam, no inspection sticker. Anyone with a Canva…
