Auto Alternatives

Auto repair is a “need it now” business. Nobody browses repair shops for fun — they search when the check-engine light comes on, and the shop that shows up first and answers the phone gets the job. Auto Alternatives’ site is built entirely around that reality.

We designed and built a custom WordPress theme from scratch — fast, mobile-first, and stripped of everything that doesn’t drive a phone call. Because most of their customers are searching from a phone in a parking lot, the click-to-call path is front and center on every screen, with smart dual-phone routing so calls reach the right line.

The real engine is the local SEO build-out: a collection of 22 dedicated landing pages, each targeting a specific service and search intent — structured with proper schema so the pages rank in Google, surface in the map pack, and get cited by AI search tools when someone asks “who should fix my brakes in Modesto.” That’s coverage a five-page brochure site can’t touch.

Rounded out with the unglamorous-but-necessary: privacy policy, terms of service, and a clean content structure the shop can grow without calling a developer. A local business site that works as hard as the shop does.