Gold Country Roasters

Gold Country Roasters came to us with what a lot of local businesses have: a great product and a website that wasn’t pulling its weight. We rebuilt the whole online operation as a custom WooCommerce store — no page builders, no bloated theme, just clean code that loads fast and sells coffee.

The centerpiece is a subscription program done right. Customers pick their roast, their grind, and their delivery rhythm, and manage it all from a clean account interface — because recurring coffee orders are the difference between a customer and a regular. Alongside retail, we built a wholesale ordering system so cafés and restaurants get their own pricing and reorder flow without a single phone call.

The checkout got a ground-up redesign focused on one thing: fewer abandoned carts. Accurate live USPS shipping rates come from a custom-built rates plugin — real prices at checkout, not padded flat rates that scare buyers off or eat margin.

And because a roaster’s expertise is a marketing asset, we built a Coffee Education hub — a dedicated content section for brew guides and bean knowledge that feeds SEO, earns AI-search citations, and turns “how do I brew a pour-over” searches into first-time customers.

Local business, big-brand build. That’s the whole idea.